Blue Lithium, the fifth largest advertising network in the United States, has be acquired by Yahoo.com, according to Blue Lithium's home page. The report states the transaction will allow Yahoo the ability to speed up its advertising, product and engineering road map along with allowing better measurements of performance-based campaigns on and off the Yahoo network.
Blue Lithium specializes in targeted-behavioral analysis which lets clients deliver the most effective banner advertising to internet users. The advertising network was purchased for a reported $300 million which is much more buying power than our small Dallas SEO company, although we will soon be buying advertising in the near future.
Blue Lithium specializes in targeted-behavioral analysis which lets clients deliver the most effective banner advertising to internet users. The advertising network was purchased for a reported $300 million which is much more buying power than our small Dallas SEO company, although we will soon be buying advertising in the near future.
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