Wednesday, August 22, 2007

Google Changes Top Ad Placement Formula

Well, for all those that are dependent upon adwords for online sales should take notice that the formula has changed that puts ads above the natural Google results. Google's post reports, "the key change to the formula is how we consider price." They continue on about how the top ad was affected by the bidding of other adword buyers.

Google continues on about the quality of the ad that will effect the cost with the higher quality ad being able to deliver a lower cost. The actual minimum price is what it takes to allow ads to reach the top above the natural search results.

I believe Dallas SEO will continue 100% with organic search optimization and will not even consider the PPC campaigns.

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